The FIRST step and probably the most important step.

 

The idea, the concept, the creation…. This is the phase many people want to skip because it can be time consuming. Going into production without a plan is like building a house without a blueprint. Not a good idea. The need to start with a blueprint to form a master plan is critical to the overall success of your video. Developing a detailed outline and writing a solid and approved shooting script is a must if you want a project done right. And it gets everyone on the same page as to what the overall production is going to look and feel like.

 

We can develop your creative and write your scripts.  Or we can take your ideas and scripts and polish them for you.  Most of the time we work hand in hand with our clients to build a script that is video friendly and ready to maximize your vision.

 

Once we have a script or at least a good idea of what you need, we develop a budget for the production.  Our goal is to stay on budget and make sure the production process is an enjoyable experience for you.  Pre-Production also includes tasks like location scouting, developing a shooting schedule, building sets, finding props & wardrobe, casting & auditioning talent, casting extras and hiring the crew.

 

Your production will need some combination of these crew positions:  Writers, Producers, Directors, Cameraman, Editors, Production Managers, Production Coordinators, Production Designers, Set Decorators, Audio Mixers, Boom Operators, Camera Assistants, Dolly Grips, Gaffers, Key Grips, Best Boys, Grips, Makeup, Production Assistants, Music Composers, Foley Artists, etc.   We'll decide what and who is needed for your project.  It may be just one or two people or a full crew of talented behind-the-scenes people.

 

Once Pre-Production is complete, you’ll be in good shape and ready to move to the next step....

The SECOND step. This is where the shooting/filming takes place.

 

Video Production: HD & 4K

Film Production: 35mm & 16mm motion picture film

Audio Production: Dialogue Recording, Radio Spots, Voice Over’s, Music-on-hold, Spanish Translations, Books on Tape, Singing (Voice) Tracks

 

We specialize in bringing you “Hollywood-Style” production quality while not spending the Hollywood dollars. Our goal is to combine high-end production value with a touch of cinematic creativity that enables you to communicate your message to your audience efficiently and effectively.

 

High-end cinematic images are what we’re about. That’s our training, background and specialty. We always strive for the best quality possible, even when time and budget constraints are challenging.

 

Based on pre-production decisions, we provide all the crew & equipment needed to do the job. This includes the camera pkg(s), lenses, audio gear, lights, grip & support equipment, telepromptors, dollies, jibs, makeup, etc., along with an experienced crew. We run a polished and efficient set so that we move along as fast as possible while maintaining quality.

 

There are three basic elements we stress & consider in every shot we set up:

1. The Camera (type of camera, image sensor size, gamma setting, camera angle, focal length of lens, lens type, camera movement, exposure, focus, frame rate etc)

 

2. The Lighting (style, mood, exposure, color temperature, key/fill ratios, backlight intensity, etc)

 

3. The Audio (mic type, mic placement, mixing, etc)

 

Shooting may take a full day, or half day, or two days or many more days.  Every production is different.  This is typically the most expensive phase of the three phases.  So it’s important that pre-production work is thorough.  After the shoot is wrapped it’s time to move to the final phase....

Step THREE. This is where all the magic comes together. Editing.

 

Here’s what takes place in the edit suite:  Video editing, audio editing, color grading, sound effects, graphics, titles, animations, sound effects, music mixing, voice-over recording, file conversions & rendering and file uploading.

 

Azbell Electronics is our post production home..  In 2014 we moved into a brand-new building and a brand-new edit suite.  We think you’ll find this is the nicest, most modern, most comfortable and coolest edit suite in Central Texas.

 

All our editing is performed on the AVID. AVID is the name you'll see in the credits of nearly any big movie or show you watch. It's the brand Hollywood trusts & uses. While there are many post systems out there, and many different editing rates, at some point it all comes down to the experience of the operator and the people doing the work. A high-powered machine is nothing without the knowledge and experience to run it. We have editors and graphic artists who are able to deal with and solve each new challenge that our clients throw at us.

 

Our AVID system captures footage from virtually all file-based camera formats.  And just in case, we’ve kept many of our old VTR tape decks in case older SD footage is needed for a project.  We can work with old tape formats such as: BetaSP, Betacam, DVCPro, DVCam, DV, MII, S-VHS, & ¾” etc.

 

Our Azbell Avid Edit Suite includes a 60-inch HD monitor & high-end speakers.   There’s nothing like watching your final project on the big screen once everything is complete.  We also have an audio booth in the suite where you can have your voice-overs recorded.  But beware of the zombie who lives in there. We have an in-house sound effects library as well as our online libraries for music and effects.  Custom music scores are also an option.  Plus, the suite is fully decorated with movie posters and lots of Star Wars, James Bond and other fun movie stuff.